What Does AIRA Mean for You?
When you submit one (or more) of your best product to AIRA, you are entering a competition with the potential to elevate your product’s standing in the international rum community beyond measure. It is our goal to open up the Australian market to international rums – including smaller boutique distilleries – and, by extension, showcase our home-distilled spirits on an international stage.
Your submission will be judged by an impartial panel of industry experts, who will provide you with valuable feedback via their combined tasting notes – no matter whether you place in a medal or trophy category or not.
By simply entering the AIRA, you are automatically extending your network in the rum world and are bound to make some useful contacts for future trades and ventures.
If your product stands out enough to win a trophy and/or medal (ranging from Double Gold to Bronze), you can count on international promotions that are bound to boost your profile and sales
Medal and trophy stickers will be made available to winning entries, so you can shout your accomplishment from the rooftops – or the shelves.
As this is the first event of its kind to be hosted in Australia, you also get to be part of making rum history – and there is nothing quite like that.
We look forward to your submission and are available for contact if you have any further questions.